My smart blog 1312

San Diego is not a generic market, and content strategy that treats it like one tends to underperform. A law firm in La Jolla competes differently than a home r…

Education is a local business, even when delivery happens online. That point gets missed all the time. A career college may recruit from across California, but …

Education is a local business, even when delivery happens online. That point gets missed all the time. A career college may recruit from across California, but …

San Diego has one of the most competitive tourism markets on the West Coast, and that competition does not stop at the waterfront, the hotel strip, or the conve…

San Diego is a distinctive market for search. It has large employers, a constant flow of tourism, dense competition in legal, medical, home services, hospitalit…

San Diego is a city with a split personality in the best sense. It is laid-back on the surface, yet fiercely competitive underneath. A business can sit half a m…

San Diego has never been an easy market to win online. It looks relaxed from the outside, but from a search perspective it is intensely competitive. Law firms f…

Search visibility rarely improves because of one clever fix. It usually improves because somebody keeps showing up, month after month, making smart adjustments,…